And in a time when nearly everything is done online - from banking and grocery shopping to communicating and learning - this is essential. It’s about helping real people read and interact with your emails. Email accessibility is about more than avoiding lawsuits or complying with regulations. ![]() Find out what a survey reveals about email marketers’ efforts, and get expert advice on making your brand’s emails more accessible for all subscribers.Įmail marketers should consider both of these scenarios as examples of what can happen if your emails are inaccessible. Get a free Pathwire report on email accessibility. Conclusion: Becoming an empathetic email marketer.Tools and resources for creating accessible emails.Email accessibility: Conditions to consider.Why accessible emails support marketing strategy.Suddenly, your opinion of this publisher is declining, replaced with frustration. You’re trying to use one hand and keep having to zoom in to read the small text - a nearly impossible task. This is part of your typical routine, but suddenly it’s a lot more difficult. Here’s another scenario: You broke your arm and are trying to read a daily finance newsletter on your phone. Not only does that brand lose your sale, but you’ll You’re excited about getting a new shirt on sale but can’t find the information ![]() ![]() You have vision impairment and are using a screen reader to consume the email.Ĭan you imagine how frustrating that would be? Images without alt text, you have no idea where to click. You decide to go to the store’s website, but because all the buttons are also What the shirts look like because the images in the email don’t have alt text. Imagine that you open your inbox to find anĮmail from one of your favorite brands.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |